Range Rover Ending Two Cheapest Models, $90,000 Electric GT Expected
Range Rover’s least expensive model currently starts at about $52,000. Its expected successor could begin around $90,000. That roughly $38,000 difference captures the consumer impact of JLR’s decision to end production of the Range Rover Evoque and Velar in mid-2027 as it prepares factories for a new generation of vehicles.
The Evoque, at approximately $52,000, and the Velar, at about $64,000, are the cheapest ways into the Range Rover lineup. The vehicle expected to take their place in the portfolio is the Range Rover GT, a long, low electric grand tourer planned as a 2028 model. Its reported pricing and specifications have not been finalized, but it is expected to start near $90,000.
JLR confirmed the production timetable in a statement reported by Road & Track. “Production of both models will end in mid-2027 in line with their natural product lifecycles, as JLR’s manufacturing facilities transition to build its next generation of vehicles,” a spokesperson said.
Availability will not necessarily stop when assembly does. JLR said the Evoque and Velar will continue to be sold throughout 2027 in selected global markets where demand remains strong. The company had not clarified whether North America would be included among those markets.
Two crossovers out, one more expensive GT in
The product change is more substantial than replacing an old crossover with a redesigned version. The Evoque and Velar occupy familiar compact and midsize luxury-SUV territory. The incoming GT is described as a lower, longer and more sedan-like vehicle with a minimalist cabin and all-wheel-drive electric propulsion.
That changes both the body style and the initial powertrain proposition. The GT is expected to launch first as an electric vehicle, while JLR says its underlying platform can also accommodate gasoline and hybrid systems. That flexibility gives the manufacturer options if electric-vehicle demand differs across markets, but no gasoline or hybrid launch timetable has been confirmed.
A multi-energy architecture requires compromises compared with a platform optimized around one propulsion system. Accommodating batteries, electric drive components and possible combustion hardware can add packaging requirements and production complexity. In return, JLR gains the ability to spread platform and factory investment across different powertrains rather than committing the vehicle’s entire production life to one.
The factory transition helps explain why the current models are ending rather than continuing beside the GT. JLR says Halewood will shift to producing the Range Rover GT and a new Defender-family model, while Solihull will concentrate on the full-size Range Rover, Range Rover Sport and forthcoming Jaguar Type 01. JLR has separately described extensive employee retraining and production-line work associated with its next-generation electric vehicles.
A smaller lineup with a higher floor
The loss of the two lower-priced Range Rovers is meaningful even though neither dominates JLR’s U.S. business. Together, the Evoque and Velar generated about 6,000 U.S. sales through 2026 so far, representing approximately 10% of Land Rover’s U.S. volume. That is enough demand to make their departure visible, but also a limited share from which JLR must justify two aging model lines and their manufacturing requirements.
The Evoque shares its platform with the Land Rover Discovery Sport, which was discontinued after the 2026 model year. Ending both products allows JLR to clear capacity and simplify the move toward newer architectures, but it also removes multiple relatively affordable vehicles within a short period.
Range Rover’s resulting lineup is expected to concentrate on the GT, Range Rover Sport and flagship Range Rover, with the latter already carrying a six-figure starting price. Defender and Discovery are expected to cover more of JLR’s market below $90,000. A smaller Defender Sport has been reported, but it is not an announced production replacement for the Evoque, and a possible Discovery Sport revival remains unconfirmed.
For customers, the immediate comparison is therefore straightforward: two conventional crossovers starting at roughly $52,000 and $64,000 are approaching the end of production, while the vehicle expected to fill their portfolio role is initially electric and could cost around $90,000. For JLR, that higher entry point buys room to reposition Range Rover around more expensive electrified vehicles and retool its factories. It also leaves a sizable price gap that Defender or Discovery will have to fill if the company intends to retain buyers who previously entered through the Evoque.
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By Robert McKinney — Editor-in-Chief for AMI’s automotive and mobility coverage, with a mechanical engineering background and a decade reporting on powertrain systems, EV innovation, and global vehicle manufacturing.
